How do the films address and represent indian national identity?

How do the films address and represent indian national identity? Its a fairly well-known fact that the Indian film industry is the most active in the world, producing more number of movies each year than any other (including Hollywood). Few of those films, however, reach the international market. Occasionally, however, a worthwhile picture causes enough people to take notice that it becomes a favourite on the international film festival circuit. The movie Roja (1992) and Bombay (1995) directed by Mani Rathnam crossed the National boundaries. Roja (1992) and Bombay (1995), which deals Kashmir terrorism and the riots in Bombay after the demolition of the Babri Masjid in Ayodhya by Hindu fundamentalists. Roja (1992), a patriotic love story against the backdrop of Kashmir terrorism, was dubbed from Tamil language and released in Hindi and other languages became a huge success all over the nation. The movie depicts a serious theme of ‘National Integration after the war between India and Pakistan on a territorial dispute in Kashmir borders. The local militants group of Islamist in Pakistan who seek to claim Kashmir initiated the war. The movie created an awareness of growing terrorism in Kashmir borders. Mani Rathnam was critically acclaimed for the theme chosen (National Integration) after its release. Roja revolves around one Mans love for his motherland and a wifes unfailing love for her husband. Rishi Kumar (Aravind swamy) is the lead (character) in the movie. Mani Rathnam films focus not much on individual characters but on complex plots and events of history. Roja won the national award for the best film and is regularly screened on Indian state television following Independ ence Day promoting â€Å"National integration†. It was a turning point in Indian cinema to portray a different genre with delicate music. The story line is about how a girl, who never crossed her village boundaries managed to bring her husband back from the terrorists trap in Kashmir. The message conveyed through the movie is wanted â€Å"peace† between the borders of India and Pakistan. Mani Ratnam always in his movie addresses the historical events of the nation that created any social difficulty. I will be analysing Roja, how it address the Indian national identity with key factors glorified in the movie. The movie was shot at different locations, southern and northern parts in India but the thrilling part was at Kashmir mountains where the terrorists set up their plot. The characters in the movie are well presented. The hero (Rishi) in negating his given religious identity in the first instance he embraces the terrorists leader saying hum ‘‘koi nahi hain† (we are none) but then he claims a name saying â€Å"hum sirf Indian hain† (we are Indians). It is also a kind of melodrama with a message of â€Å"National Integration† in it. (Ravi S.Vasudevan, 1996). The music of the film added success through emphasizing different Indian culture and the music was drawn on folklore, example in a song, gang of ladies singing and dancing with traditional Indian village costume depicting the National Identity. Much of Roja is set in Kashmir, which was formerly used as the major location for romance in Hindi movies, drawing on its association of earthly paradise, but which features rarely now because of political unrest and terrorism. One of the most memorable scene from the film is when the hero, Rishi, is taunted by his captors, Kashmiri separatists, who burn the Indian flag, where Rishi throws himself on it and catches fire, to the words of a song by the nationalist Tamil poet Subramania Bharathi â€Å"India is dearer to me than life† evoked the patriotism to intense. Music of the film represents the culture identities of different locations. The camera movements were glorifying especially in the chase scene where the hero Rishi (Aravind Swamy) tries to flee from the place where he was abducted by the terrorists. Cinematography of the film has been a major credit in representing the Indian National Identity through picturising the different geographical entity. It was watching thriller putting ourselves in the situation. Roja was well received by the audience in spite of some critical findings as it signifies peaceful relations between the two countries. The film turned to be huge success even catching the attention of international audience tapping into the growing fear of terrorists attacks across the world. Mani Rathnam second film Bombay (1995), has a central narrative of an inter communal marriage between a South Indian male and a Muslim girl in India, marked it as the most anxiously awaited film to be released. The board of censor and public response to the film were controversial after its release. The movie was dubbed from Tamil (south Indian) language to other different languages to spread the message of â€Å"unity† among the Indian religions across the nation. Bombay (1995) is a film based on communal riots, provoked by the demolition of the Babri Masjid (Mosque) by Hindu fundamentalist in December 1992. Mani Rathnam the director of Bombay has revolutionized the Indian Film Industry with technically strong films that are beautifully visualised conveying some kind of social message in it. It was the first film to portray the Muslim victims of the Bombay riots sympathetically. He sees his work as plea for peace between Hindu and Muslim. Instead, however it brought a permanently brewing conflict back to boil. He consulted Hindu majorities and Muslim minorities in this research. I believe that Mani Rathnam is concerned very much about the social issues happening across the country, that he gave a movie Bombay and a message in it. Indian audience come to theatre looking for some entertainment, so the movie is portrayed with social representations relied on melodrama and music. Religious conflict has addressed the national identity in film Bombay. The film Bombay begins as a romantic drama depicting the growing love between a Hindu man (Aravind swamy) and a Muslim woman (Manisha koirala). Bombay was an inspiration on the history of events that happened in December 1992. The Hindu fundamentalists around India, who demanded the building of a temple at Ramas (Indian god) birthday place in Ayodhya, on a site then occupied by the a mosque was demolished, which initiated the (Bombay riots).(Dwyer Rachel,2006). I will analyse the production, reception, theme and the national identity that the movie exemplify. The characters of the film are given great importance specifically, shekhar (Arvind swamy) a student studying journalism in Bombay and shaila banu(Manisha koirala) a Muslim schoolgirl in the village. Eventually, they both fall in love. The marriage proposal was denied by both the parents because of religious conflict. Shekhar with shaila elope to Bombay, where they start a new life away from their parents. Although Bombay and Roja solicit quite different sentiments, both arise from a similar subjectivity that of a hero presented with the characteristics notations of professional identity, cosmopolitan, ideological humanism, rationalism, and marginalization of religion. Although the film was about Bombay, it was shot in constructed sets at Madras. The art director Thotta Tharani constructed small town sets of Bombay in limited production value that looked like Bombay. Inspired by the documentation and re-creation of the Vietnam war, Rajiv Menon the cinematographer took for his models of ‘Apocalypse Now'( 1979 ) and the ‘Killing Fields (1984 ) to convey a heightened sense of reality in Bombay that was horrifying yet to be ‘stunning and beautiful (Lalitha Gopalan, 2005, p.21). The music by A.R Rahman was extraordinarily moving and the back ground score was emotionally evoking the sense of patriotism. The songs were beautifully picturised across South India and they portray different culture. Especially the song ‘Kannalanae/with my eyes depicts the Indian tradition of celebrating a marriage ceremony. Most of the Bollywood cinemas contain elements of music, comedy and melodrama, as the tradition and culture in India posses it. The film was set to be released in 1994 but a series of events involving the Board of Censors in Bombay and Madras, sensitivity to reminding Muslim of the campaign against them appears to underlie the censor boards deletion of the following visuals of the Babri Masjid and its demolition. The protests from two communal groups and the instructions from police delayed the film release until April 1995. Political and religious entity portrays the identity of the nation state. Bombay did not receive a warm welcome from the audience; instead several forms of protest were raised. The Muslim community started sending letters to editors of newspaper and many theatres were ransacked. Director Rathnam has shown great courage in making this picture (bombs were thrown at his house after its release), showing the aversion towards the subject. Later the movie was a great success in spite of chaos happening all over the country. The movie crossed the National boundaries and gained some international recognition. Bombay brings out the climax scene very well showing a human chain symbolically denoting the end of riots and reunites that still remains memorable. The film thereby sets out a symbolic representation of a common enough past, present and future logic. The film is an appeal for unity and peace in Hindu and Muslim within the nation. Roja and Bombay are the films which engaged with contemporary issues about Indian nation state. There is a suggestion here that the films vision of bringing to an end of antagonism nevertheless entails the reproduction of difference. The film projects a transcendent secular modernity and national identity square with its production. These films offered a universal identification to Indian cinema. Broadly speaking Nation can defined in seven ways in Indian subcontinent. They are Ancient civilization entity, composite culture, political entity, religious entity, geographical territorial entity and unity of Nation. Roja and Bombay is composed of all these entities represent the National Identity. Robert Pascals Theory on Icy Moons | Analysis Robert Pascals Theory on Icy Moons | Analysis In Robert Pascals research article, Physiochemical Requirements Inferred for Chemical Self-Organization Hardly Support an Emergence of Life in the Deep Oceans of Icy Moons, Pascal presents different hypotheses of the formation of life on icy moons compared to life on Earth. Liquid water, free energy, and organic matter are the three essential components to start the origin of life. In addition, the complexity of the environment and the structure of the entity itself are also essential to the formation of life. On these icy moons, Pascal states that there would have been an event which was highly unlikely, taking place to combine these components. These events are considered, because our knowledge of astrobiology is only limited within the parameters of Earth. On icy moons, life will be significantly simpler than of life on Earth due to the insufficiency of the components used to start the origins of life. The first component is liquid water, water plays a major role in creating life on Earth and most of the living organisms on Earth grow in wet environments. The properties of water being a solvent and to be able to dissolve mostly everything allow organisms to evolve in different environments. The second component is organic matter which is present in minerals. Organic matter is combined together with water and energy in a long process to help the entity grow its structure. The third component is energy which allows an endergonic reaction to take place to create a chemical reaction with water and organic matter. Kinetic barriers are also formed by existing energy around the entity which depends on the temperature in the environment during the origin of life process allowing system to maintain its equilibrium state and further evolve. In addition, the entity must be capable of reproducing itself leading to the evolution of the entity. The second law of thermodynamics is applied to demonstrate how the entity maintains its equilibrium state coupled with a form of stability, called dynamic kinetic stability (Robert Pascal, 2016) which enables the entity to reproduce itself towards an irreversible stage. Considering all theories and conclusions researchers have come to, Pascal states that the final parameters which determine how the origin of life will be formed is the covalent bonds of the entity relative to the liquid water around it, the temperature of the environment where the entity resides, liquid water, and an energy source equivalent to light. The origin of life of different extra-terrestrial systems depends on the complexity of the evolution of the entity and the complexity of its environment. The oceans on Jupiter and Saturns icy moons have a significantly lower temperature environment compared to the Earth, with no light or alternative energy source that would reach the entity to start any kinetic irreversibility leading to a conclusion that an event that was highly unlikely would have taken place to start the origin of life process in the oceans of the icy moons. It is believed that on the icy moons, chemical gradients are contained between the crust and the ocean which meets the criteria of the origin of life on Earth. Pascal uses the knowledge of astrobiology within the parameters of Earth to present three hypotheses about how life would form on these icy moons. The first hypothesis is called panspermia, which is the theory of the origin of life would have originated from microorganisms from outer space, which upon reaching a suitable environment, is able to initiate life. The second hypothesis considered entities that have experienced conditions that would allow the entity to take in liquid water through the environment and solar energy by exchanges through the atmosphere. The second hypothesis was deemed incompatible as the time duration of the process would be too short for the process of chemiosmosis. The third hypothesis was the subduction process in the ocean which would have activated chemicals capable of feeding the chemical protometabolisms. This shows that including the present day knowledge of astrobiology and the origin of life process, the origin of life process in the oceans of icy m oons must also include an event that would be highly unlikely of taking place as the formation of life on different extra-terrestrial systems depend on the complexity of its environment and the evolution of the entity itself. In Pascals Physiochemical Requirements Inferred for Chemical Self-Organization Hardly Support an Emergence of Life in the Deep Oceans of Icy Moons, the information in the hypotheses about the formation of life on icy moons are limited, because our knowledge of astrobiology is only limited within the parameters of Earth. Reference List Earth, P., Panspermia, H. and Panspermia, R. (2017). PANSPERMIA THEORY origin of life on Earth directed panspermia lithopanspermia meteorites Panspermia Theory. [online] Panspermia-theory.com. Available at: http://www.panspermia-theory.com/ [Accessed 20 Mar. 2017]. Khan Academy. (2017) Khan Academy, [online] Available at: https://www.khanacademy.org/science/biology/history-of-life-on-earth/history-life-on-earth/a/hypotheses-about-the-origins-of-life [Accessed 20 Mar. 2017].

Establish and adjust the markrting mix Essay

1. Research Your Choice of organization Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930’s by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well-known personality throughout thousands of KFC restaurants Worldwide. Quality, service and cleanliness (QSC) represents the most critical success factors to KFC’s global success. KFC has a number of ambitious aims and objectives: To increase its percentage share of the fast-food market. To improve profit margins year-on-year to fund the growth of the company. To return profit on investments to owners and franchisees. The way that KFC reaches these targets is decided by the company’s internal strategy and objectives. Company and Marketing Strategy: Partnering to build customer relationships a. Marketing Strategy KFC used the Demographic Segmentation, Geographic segmentation, and Psychographic segmentation. In demographic segmentation, the market is divided into groups based on an age, gender, family size, income, occupation, religion, race and nationality. KFC divides the market on demographic basis in this way: ïÆ'Ëœ Age is between 6-65. Gender is both males and females. Family size is 1-2, 3-4, 5+ Income is Rs 10,000 n above. Family lifestyle is almost all. KFC has outlets internationally and sells its products according to geographic needs of the customer. In India KFC focuses how geographically its customers demand different products. In north India Chicken is the main selling product, while in the south the Veg. items sell more than the chicken. Dividing a market into different groups based on social class, lifestyle, or personality characteristics is called psychographic segmentation. KFC divides market on the basis of psychographic variables like: Social class- Upper and Middle class. Lifestyle is not specific. Personality is ambitious and authoritarian b. Target Marketing As the outlets of KFC are in posh area and prices are too high (overhead expenses-rent, air-conditioning, employees), so KFC targets upper and middle classes. Target market depends upon size and growth rate of population, Company resources and structural attractiveness of market segment. c. Market Positioning For a product to occupy a clear, distinctive and desirable place relative to â€Å"Competing products in the minds of target consumer.† In KFC feedback is taken from the customer in order to know the customer demands and then improvements are made in products. KFC focuses on pure and fresh food in order to create a distinct and clear position in the minds of customers KFC has a strong brand name and they are leading the market in fried chicken. 2. Identify the Key Characteristics of their products and services and their significance to the market. Product Line: KFC product line includes all chicken based products. Burgers: The burger category includes the Zinger Burger, Colonel’s Chicken Burger, Colonel’s Fillet Burger, SUB60 and 80, and Zinger Jr. They have also introduces a Fish zinger burger. Chicken Pieces: The chicken involved the product line with different number of chicken pieces like 1 piece, 2 pieces, 5 pieces and 10 pieces chicken. Combos: The combo includes the different meal as Chicken Meals, Sandwich Meals and Family Meals. Desserts & Beverages: The desserts and beverages offered by KFC are Fruit Salad, Regular & Large Drink, Regular & Large Mineral Water, Tea, Scoop of Walls Ice cream and Coffee. Snacks & Side Orders: The snacks and side orders served by the KFC are Arabian Rice, 5 & 10 Pieces Hot wings, Dinner Roll, Regular & Large Fries, Hot Shots, and Corn on the  Cob, Hot & Crispy Soup and the Cole Slaw. 3. Review pricing policy and analyse pricing variables to determine their effect on demand.

Black Working Poor vs. Black Middle Class

The article examines the relationships between the black working poor and the black middle class. The black middle class is defined as being fragmented, comprised of an array of incomes, professions, and educational levels. The article also states that black middle class experiences economic shifts that move back and forth between blue-collar and white-collar income levels and occupations. (Shawn A. Ginwright 2002) The black middle class experienced dramatic growth in the post civil-rights era.This growth raised questions about how social and cultural capital among the black middle class has helped the conditions of the black working poor. The author demonstrates through materialist and culturalist frames of the community how black middle class members of a small organization frame community failed to address the needs of the working poor. Materialist frames are rooted in day-to-day material conditions. They are informed by the lived reality of low wages, high rents, and or poor qual ity schools and focus on immediate change of concrete conditions. (Shawn A.Ginwright 2002) Culturalist frames challenge ideas and values, rather than power and people. Through a shared set of ideas and values, culturalist frames focus on symbolic meaning and abstract theories of the social world and attempt to change social meaning and personal identity. They promote specialized ideas about community and social issues and encourage expert-based social change through highly skilled, educated professionals. (Shawn A. Ginwright 2002) His argument is that the middle class use their skills, and other forms of human capitol to define community issues, while overlooking the interests of the working poor.Then Ginwright used a case study to affirm his theory. The case study was of a middle class community’s use Afrocentric ideology to ameliorate a working class neighborhood high school; the middle class misdiagnosed an obvious problem through culturalist framing resulting in no signif icant improvement in the high school. Afrocentric ideology is a modern concept in response to racist and attitudes about black people. It is a black inspired ideology that affirms blacks in a white dominated society.In the efforts to improve McClymonds High School in Oakland California a group of community advocates, The Black Front For Educational Reform (BUFFER), started coalition with working class parents and concerned citizens to transform the high school. Then BUFFER grew in size from roughly 30 local community individuals to 125 individuals from professors to attorneys. With the original BUFFERS the plan was simple, improve specific issues related to the day-to-day experiences of students, what the school lacked, but also what students at the school needed to survive.First, although many of its members shared the same ideology about the need to improve the conditions for black students at McClymonds High School, there was conflict about which strategy would best serve the nee ds of the students. (Shawn A. Ginwright 2002) The original working class members of BUFFER wanted to address the material issues such as textbook, facility structure, college prep courses, etc†¦ The new BUFFERS convinced that the problem was from lack of positive ethnic identity and racial pride. They wanted to address educational inequality by implementing an Afrocentric curriculum. This gave the idea of self-esteem issues.The Afrocentric curriculum did get approved and was implemented in the curriculum. For many students the new subject was not understood and Afrocentrism did not have any relevance to their day to day life experiences. The emphasis they placed on Afrocentric education diverted valuable resources to what could have been an effort to redress the pervasive inequality at the High. (Shawn A. Ginwright 2002) In reading the article it disclosed a serious gap in understanding of society needs between the middle class and the working poor class. Since the article was based on one case study, the results were skewed in favor of the author’s theory.The reading does not provide the benefits obtained by the high school from incorporating an Afrocentric curriculum or another case study that shows similar results. The author made an argument and used only one case study to verify his theory. The reading did provide some insight into the relationship between the two but it only provides inferred reasoning as to why there is a difference between the two. With two different social classes within the same organization, communication was really the necessity that was lacking to have a better outcome in the transformation of the high school. I would definitely recommend this read to a classmate

The Impact Of Technology On The Classroom Environment

Retell: The use of technology has been part of the classroom environment for decades now. It has been utilized to enhance the learning of content knowledge and assists teachers in a variety of ways. Within the past ten years, technology has rapidly expanded and has become much more accessible for people of all ages. In the 21st century, technology is constantly evolving and as educators we need to keep up with the times. For ELLs, it is without question that technology has made an impact on their language acquisition. The use of technology in the classroom is important, as the language development occurs in a controlled environment. More importantly, teachers need to understand how to use the technology to reinforce content before they can consider incorporating it into their pedagogy. Mishra and Koehler state â€Å"In other words, merely knowing how to use technology is not the same as knowing how to teach with it† (2006). They suggest a framework called Technological Pedagogical Content Knowledge, or TPCK, which is â€Å"the basis of good teaching with technology and requires an understanding of the representation of concepts using technologies, pedagogical techniques that use techniques in constructive way to teach content†¦Ã¢â‚¬  (2006). Furthermore, they also state the use of technology â€Å"requires a thoughtful interweaving of all three key sources of knowledge, technology, pedagogy, and content.† (2006). Teachers always need to have clear and specific learning objectives, however,Show MoreRelatedImpact Of Technology On The Classroom Environment2005 Words   |  9 Pagestwenty years or so is that Technology has finally made it into schools with the introduction of computers into the classroom environment. 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